Professional
Work & projects
Five years at Microsoft growing Consumer M365 and Copilot, plus product design and development projects from earlier in my career.
Microsoft
2019 โ Present ยท New York & Redmond
Consumer M365 and Copilot growth sits at the intersection of product, design, and data. Every experiment starts with a hypothesis about user behavior: why does someone hesitate at the offer page? What framing converts a trial user into a paid subscriber? I've run hundreds of these experiments across Windows onboarding flows, in-app surfaces, and lifecycle touchpoints, each one building infrastructure and intuition for the next.
0%
YoY subscriber growth
0%
trial conversion increase
0%
MAU growth across Office apps
Career progression
PM2: Subscriber Growth & Lifecycle
May 2025 โ Present ยท New York, NY
PM2: First Run Experiences
Sep 2022 โ Apr 2025 ยท New York, NY
Product Manager
Sep 2020 โ Aug 2022 ยท Redmond, WA
Program Manager Intern
Jun โ Aug 2019 ยท Redmond, WA
How I work
Ideate
Start from user behavior the data surfaces. Identify problems and propose solutions that balance business impact, engineering cost, and user needs.
Research
Pair qual research with telemetry to understand intent and friction points. Prioritize what matters.
Design
Prototype before I spec. I use AI to iterate quickly and get to better design conversations with engineers sooner.
Develop
Lead teams through planning and execution: every dependency visible, every engineer clear on the why.
Experiment
Controlled rollouts, telemetry analysis, scorecard against hypothesis.
Iterate
Good product is never done. Revisit, retest, improve.
Due to NDA constraints I can't share product screenshots, but I'm happy to walk through specific experiments, designs, or decisions in detail. Reach out.
Project work
Product design, UX, and development projects. Click any to explore.