rebecca north

Professional

Work & projects

Five years at Microsoft growing Consumer M365 and Copilot, plus product design and development projects from earlier in my career.

MS

Microsoft

2019 โ€“ Present ยท New York & Redmond

PLGExperimentationAcquisition0โ†’1

Consumer M365 and Copilot growth sits at the intersection of product, design, and data. Every experiment starts with a hypothesis about user behavior: why does someone hesitate at the offer page? What framing converts a trial user into a paid subscriber? I've run hundreds of these experiments across Windows onboarding flows, in-app surfaces, and lifecycle touchpoints, each one building infrastructure and intuition for the next.

0%

YoY subscriber growth

0%

trial conversion increase

0%

MAU growth across Office apps

Career progression

PM2: Subscriber Growth & Lifecycle

May 2025 โ€“ Present ยท New York, NY

PM2: First Run Experiences

Sep 2022 โ€“ Apr 2025 ยท New York, NY

Product Manager

Sep 2020 โ€“ Aug 2022 ยท Redmond, WA

Program Manager Intern

Jun โ€“ Aug 2019 ยท Redmond, WA

How I work

01

Ideate

Start from user behavior the data surfaces. Identify problems and propose solutions that balance business impact, engineering cost, and user needs.

02

Research

Pair qual research with telemetry to understand intent and friction points. Prioritize what matters.

03

Design

Prototype before I spec. I use AI to iterate quickly and get to better design conversations with engineers sooner.

04

Develop

Lead teams through planning and execution: every dependency visible, every engineer clear on the why.

05

Experiment

Controlled rollouts, telemetry analysis, scorecard against hypothesis.

06

Iterate

Good product is never done. Revisit, retest, improve.

๐Ÿ”’

Due to NDA constraints I can't share product screenshots, but I'm happy to walk through specific experiments, designs, or decisions in detail. Reach out.

Project work

Product design, UX, and development projects. Click any to explore.